I just happened to see a blurb come through in Google news alerts and checked this out, the Mountain Sports Festival
in Asheville, NC. This looks friggin' awesome, and one of the best ways I've seen of growing the sport. Basically a festival of outdoor sports, music, and all around family friendly fun. Among all the other activities, there's a sanctioned tournament, a disc golf "variety show", and what I think is really cool--a couple skins events. One is for ams, and goes through the festival village, and the other, for pros, goes through downtown Asheville! http://www.mountainsportsfestival.com/Ultimate-Disc-Golf.html
I wish Asheville were a little bit closer, because I'd love to check this out. In any case though, I think this sets the bar a little higher on introducing new players to the sport.